WhatsApp is the most widely used messaging app worldwide in this fast-paced era of technology. A 2020 survey claims that there are now 2 billion active monthly users of WhatsApp and this number will certainly rise over time. WhatsApp quickly gained widespread popularity due to its simplicity, ease of use, and the ability to connect with friends and family across different mobile devices. WhatsApp was initially just a way to communicate with friends and family, but as more features were added over time, it became a much more versatile widely used marketing tool. Now one can send text messages, voice messages, multimedia files (such as photos and videos), and make voice and video calls over the internet. As Whatsapp introduced the Whatsapp business app which is a standalone application against many business apps and provides extra features. Read on to learn how WhatsApp marketing can grow your business.
Why should you use WhatsApp marketing?
WhatsApp marketing is the smartest way to increase your sales. Building meaningful connections with customers and providing value through WhatsApp can lead to successful marketing campaigns and business growth. There are many reasons that one should use WhatsApp marketing;
- Large User Base
With over two billion active users, WhatsApp is more than likely where your customers connect with family, friends, and any market across the globe.
- Cost Effective
Compared to traditional SMS or phone call marketing, WhatsApp messages can be cost-effective. You only need the internet to reach your customers globally.
- Develop Positive relationships with clients
WhatsApp marketing allows you to stay in touch with your customers in a more personal and direct way. It’s a great way to build stronger relationships with your target audience and provide a more personalized experience than other marketing channels.
- Increase repeatability
Marketing with WhatsApp can modernize your approach to customer care, helping you create wonderful experiences that people remember and repeat.
- Multimedia Support
Businesses can share a variety of content types, including text, images, videos, and audio messages.
WhatsApp allows businesses to create broadcast lists and groups, enabling targeted communication. This feature ensures that messages are directed to specific customer’s preferences. With this feature, one can broadcast promotional messages about everything from holiday deals to new products, exclusive sales, or anything else you know your customers will love. WAWCD Whatsapp web extension provides this feature to their customers.
- Auto Reply option
Automation tools on WhatsApp can help streamline marketing efforts. Businesses can schedule messages and efficiently manage communication even outside regular business hours. WAWCD chrome extension offers a chat GPT feature that not only makes daily communication easier but also helps you grow your business with an auto-reply option available.
Types of Marketing Campaigns
WhatsApp as a marketing tool can be very powerful when it comes to reaching a huge audience, making marketing and sales fun for the audience, creating memorable experiences, and having a true impact on consumer’s life. Here are some WhatsApp marketing campaigns that one can use to promote their business.
- Product Launch Campaigns:
Launching and selling new products to your old and new audiences becomes easy with WhatsApp. New products or services can be announced through WhatsApp status updates, stories, or group messages. WhatsApp Business allows businesses to display their catalog on their profile and makes it easy for customers to view the catalogs in one click.
- Flash Sales and Promotions:
WhatsApp is now a useful tool for rapidly reaching an audience with limited-time deals, discounts, or special promotions. If sales are advertised through WhatsApp there is a minimum chance that customers will not get your advertisement. With the “Status” feature, one can share information about flash sales and promotions.
- Interactive Quizzes and Polls:
Interactive quizzes and polls through WhatsApp engaged the audience with the business in a manner that never happened before. Whatsapp group chats can be used to engage customers with interactive content, such as quizzes or polls, to encourage participation and gather insights.
- Event Promotion and Updates:
Businesses can Promote events, webinars, or live sessions through WhatsApp, and provide real-time updates and reminders. They can send informational or promotional content via the “Broadcast” feature without breaching their privacy as it works like the BCC feature in emails.
- Holiday and Seasonal Campaigns:
You can communicate special offers or content with a theme, and adjust your marketing messages according to the seasons and holidays. These seasonal campaigns will not only help you to educate your audience and create a positive impact on your business.
- Storytelling Campaigns:
One can share compelling case studies, success stories, or brand narratives by using WhatsApp to engage their audience. The WAWCD paraphrasing feature helps in crafting engaging and comprehensible stories.
- Educational Campaigns:
To establish your brand as an expert in the field, you can use WhatsApp to share learning materials, advice, or insights from the industry. That can boost consumers’ trust in your brand. By using this marketing strategy, numerous brands were able to win over their consumers’ trust.
- Contests and Giveaways:
WhatsApp allows you to plan contests and giveaways to advertise your company. This will not only bring in new fans but will also increase audience participation.
- Customer Support and Q&A Sessions:
WhatsApp can be used by businesses as a customer service channel, and they can occasionally host Q&A sessions to address common questions and problems. For most businesses, building strong customer relationships is the holy grail. If you respond to their questions on WhatsApp promptly and efficiently, you can build stronger relationships with your clients. Web extensions like WAWCD provide their users with an auto-reply feature which ensures that you never miss an inquiry that you haven’t responded to.
In conclusion, with a 98% open rate, WhatsApp is the only platform that enables businesses to communicate with their clients. WhatsApp is the simplest and most convenient way for consumers to contact businesses. The WAWCD Chrome Extension offers the future of whatsApp marketing by providing features like broadcasting, paraphrasing, chat GPT, contact download, and many more that can assist any business in boosting sales and attracting customers.