What should we know about Personalized Broadcast?

In the realm of WhatsApp automated tools, you can find a myriad of options ranging including scheduling messages, auto-replies and templates. Let's discuss the star of the show: Broadcast is the ultimate feature. Not just any kind of broadcasting with a single click, we're talking about personalized broadcasts. It's like sending a customized message to each customer you have on your list, without the need to write it all out every time. Magical, right?

Let's take a look at the basics of what it does and the best way to begin in a step-by-step manner.

What Is a Personalized Broadcast?

An individual broadcast is an unintended mass communication which is still one-on-one for the recipient. Instead of a standard "Hello!" to everyone, send the following message:

"Hey Sarah, we've got a special offer for our Austin customers like you!"

Do you see what the difference is? It's all about personalization. If you have the right tools, it is possible to automate these customized touches by collecting authentic customer information such as names, cities, job titles and so on. Incorporating them into messages that are dynamically generated.

Step 1: Create Your Message Template

Before anything else, you must set up the type of message you wish to communicate. You need to set the template according to your business. It could be:

Text Message

It is possible to add an insert field such as:

• First Name
• Last Name
• Phone Number
• Email
• Job Title
• Country
• City

Your message could appear like this on the backend of your message:

"Hi |my name is first_name|My name is Sara.

It will appear in this way to the receiver

"Hi Alex, we have a new update for you in Austin!"

Step 2: Add Your Audience

The magic truly starts to take place.

On the WAWCD dashboard, open the Audience tab. Select Add Audience, then upload your details through a CSV file. The file must contain all information about your client, including the name, phone number of phone as well as email addresses.

Your uploaded file appears with headers for columns, such as:

• First Name
• Last Name
• Phone Number
• Email
• Job Title
• Country
• City
• Address
• Zip Code

Each column has numbers like:

< < < <

Phone Number	First Name	Last Name	Email
+923087547136	Sara	lieon	saralieon@gmail.com

Step 3: Map the Fields

As in the picture you showed, now is the time to assign the columns to the matching WAWCD properties (use the fields you'll be using for the template).

As an instance:

• Phone Number - number
• First Name: first name
• Email - email
• City - City

This informs the system of which information to gather for the message when it is sent.

It's as simple as plug-and-play. Simply match every column with the property it belongs to with the dropdown menu on the right.

Be sure to confirm that your numbers are in the correct format, with right codes included.

Step 4: Hit Send and Let the Tool Do Its Thing

• Reduce the time by not copy-pasting or sending out messages one after one.
• Personalized messages increase trust and improve response rates
• It's easy to scale up: whether you're chatting with up to 1000 or 10,000 people, it will make it easy.
• Create a Personal Experience by including names and cities, job titles and many more details to make things authentic.

Final Thoughts:

If you're making use of WhatsApp to connect with your customers, the personalized broadcast feature is more than an appealing feature, it's a best-kept secret weapon. Begin by following the above steps so that your clients will be able to feel as if you wrote every email specifically for their needs.

Start your personalized Broadcast today.