What is the Process of WhatsApp Green Tick Verification?

Are you looking for that famous green mark at the top of your WhatsApp Business profile?

This is the best method to prove to your clients that your account is legitimate and authentic. However, the procedure is very easy but not every company can be considered eligible. This article will show you how you can apply to WhatsApp verification process, which is known as the green tick and raise the chances of obtaining the badge!

What's with the Green Tick on WhatsApp?

What do you mean by the green tick? It's a badge that is verified which appears beside the business's name on WhatsApp. The badge helps customers recognize your company as genuine and legitimate, which makes it much easier to gain trust from your customers.

But, not all corporate accounts will be able to get the green checkmark. WhatsApp business gives this badge to well-known brands. In general, it is simpler for famous brands and large companies or those with a high level of user engagement to obtain it.

Why should I bother with the green Tick?

The green tick can provide advantages that will significantly increase the credibility of your company through WhatsApp:

Creates trust: Customers know that they're using an authentic account.
Increases Engagement: Customers tend to be more responsive and believe the information they receive.
Improved brand awareness: Recognition can help make your company's message stand out in an ocean of text messages.

However, keep in mind that this green tick does not favour an extra feature in WhatsApp by itself. It's more of a reputation booster.

Do I Need a WhatsApp Business API Account?

Yes, it is essential. It is the only way that WhatsApp Business API accounts can submit for the green tick confirmation. Regular WhatsApp Business App won't work to verify this, so if your business is smaller than you may need to increase your profile or upgrade towards the API version to get that.

How Can I Apply for the WhatsApp Green Tick?

Making an application to get the green tick quite different than the other options of signing up. The steps to follow:

1. Get a WhatsApp Business API Account:

First, you must submit an application to get an account with a WhatsApp Business API account, which usually requires the verification process of a WhatsApp Business Solution Provider (BSP). They are companies that have been accepted by WhatsApp to handle the API.
Some examples of BSPs are Twilio, MessageBird, and Vonage. They can help you set up and manage an API account, control the messaging templates and even incorporate WhatsApp with other platforms if necessary.

2. Verify Your Facebook Business Manager Account:

WhatsApp authentication is done through Facebook (Meta) So, it is necessary to validate your company's legitimacy through Facebook business Manager. It involves uploading the necessary documents that prove the authenticity of your company.
After Meta verification, your account will be displayed with the "Verified" status in the Business Manager settings.

3. Submit the Green Tick Request:

Once the API account has been created, your API account is live, your BSP is able to send the green tick for you. The process is usually done via their platform since they provide the interface, as well as the connectivity to WhatsApp.

It is necessary to serve:

Your company's name as an official one

Website URL

The business phone number (connected to the API).

Any relevant documentation, if requested.

4. Wait for WhatsApp's Conclusion:

WhatsApp generally takes between two weeks to evaluate the app. The time it takes to respond can vary depending on the volume of queries and the extent to which your company's reputation is.

What's the Criteria for Getting Approved?

WhatsApp is a very strict platform to verify green ticks, but not all companies are able to meet the requirements. There are several aspects that may improve you get the desirable chance:

Brand Recognizance: Bigger, more well-known brand names tend to be accepted quicker.

Excellent Online Presence: Businesses that have active social media, websites as well as other platforms on the internet tend to get accepted.

A high level of customer engagement: Businesses that are actively communicating with their customers through WhatsApp can be seen to be more important.

Business category: Certain industries are given an increased chance of being approved. Like finance, e-commerce, retail services, as well as health sectors generally have higher prioritization. Other categories are also acceptable but they must be valid and little popular.

What Can I Do If My Green Tick Application Is Rejected?

If your application is denied Don't doubt it. Try again several months, particularly in the event that your business expands or is recognized more during the time. Here are some suggestions to increase your odds of winning the next time:

Increase Your Brand's Internet Image: Raise the visibility of your site as well as social media activities and reviews from customers.
Enhance Customer Engagement on WhatsApp: Raise customer engagement through high-quality material and quick responses.
Think about Paid Adverts for Facebook as well as Instagram: Active presence on the Meta's platforms could increase the visibility of your business as well as aid with Whatsapp verification.

Do I Have to Pay to Get the Green Tick?

The green tick does not necessitate a cost, however WhatsApp Business API does come with charges. This API service is generally paid for by subscription, but the precise price depends on the BSP's pricing strategy.

Wrapping It Up

Receiving the green tick at WhatsApp web may feel unique, however it's definitely worthwhile if the company is prepared for the investment. Take the above steps and use a trusted BSP as well as focus on building a solid online presence. If your efforts are involved in creating a good brand image then your business receives the green light in the future!